Know Your Audience

Any blogger who has been around more then three months probably gets them all the time. You know, those random emails from random people asking you to review their products. Hey, you want to give me something for free, I'm all for it. And I'm not one to hold back so I really don't care if your product sucks.

But there is a lesson to be learned here, primarily for the poor innocent marketing intern who has been given the crappy task to do this, but for the entire world really. If you ask me to do something for you, do your fucking research first.

The first time I was asked to review a product it was for a book, about relationships especialy. Which was cool, I like books, I do talk about relationships here a bit. The next couple were sort of just generally for women, the core demographic of this sad little blog. But this most recent one was so far off the board it was rudiculous.

If there is any post I just refuse to read it's about weight loss. In fact, I'm passionate about my lack of desire to read these posts. I will skip it automatically, and if I find you just keep writing about it, I'll unsubscribe from your blog. I just don't give a shit if you lost 1.24 pounds in the past three days. Get over it! I'm proud of you, I really am, but I don't need the details. If I weren't so lazy I would do a search and see if I actually wrote a post about this once, but I'll just assume I did.

And so, when I was asked to review a new weight loss gimmick, one that would require no work on my part and I would magically waste away to nothing, I said, you stupid shit, sure I'll take your product for free.

My thinking on this...it's never going to work, and as long as there is no scary ephedra or anything that is going to kill me, what could it hurt?

And I get to write a post about how marketing people need to get their shit together do some research first.